The Brief

Ella is a personal trainer who wanted to create her own brand to help build her presence on social media.

During our discovery call, She emphasized how her journey in the gym has created a ripple effect, positively influencing all aspects of her life. This concept of a ripple became the foundation of her brand's identity. You Can see the ripple visually translated in the second “L” of the logo.

The design exudes a balance between femininity and grit, aligning with Ella's vision of a brand that is both empowering and unapologetically strong.

The final logo is a reflection of Ella’s ethos—feminine yet fierce, and a testament to her and her clients' dedication to getting things done. Whether in the gym or in life, Ella’s brand communicates resilience, strength, and the ripple effect of positive change.