Fiona, a pet photographer based in Glasgow, Scotland, needed a logo that would capture the essence of her unique style and deep connection with the animals she photographs.

Her work is characterized by a neutral, yet captivating aesthetic, with just a hint of edge that adds depth and intrigue.

One of Fiona's favorite moments during shoots is when the animals come right up to her camera lens for a curious sniff—a moment of pure, joyful connection that always brings a smile to her face. To translate this charming interaction into her brand, I crafted a logo where the camera lense is the shape of a dogs snout combined with a loveheart, embodying the playful curiosity that Fiona experiences with her subjects.

The logo strikes a balance between being warm and inviting, while also maintaining a touch of “edginess”, just like Fiona’s photography