SLURP – The Soup Brand with an Attitude Problem

SLURP is a rebellious twist on comfort food, created to disrupt the sleepy soup aisle with bold flavours and unapologetic personality. Inspired by retro comic book graphics and pop art punch, this branding concept combines tongue-in-cheek visuals with a vibrant, ownable identity system. From tin can packaging to billboard mockups, SLURP’s visual language is loud, playful, and unafraid to stick its tongue out.